And despite all the controversy, if the masses of adoring fans at the show are anything to judge by, the collection is sure to sell. Besides, Kourtney is used to being vilified, prodded, and lambasted. Just that day a new drama had broken out. Multiple outlets were reporting that she refused to let her 12-year-old son, Mason, eat McDonald’s fries. “It wasn’t Mason,” she says when I ask about the trending story. “I want to clear that up here, with you. It was Reign, my 7-year-old. We make french fries at home. I was walking with Travis today and I was like, ‘This is so annoying; this is why I don’t like doing interviews.’ Other outlets then twist it and make it into something else. We’re a french fry–loving family, to clear that up. We love french fries; we go to restaurants that have fries. Just McDonald’s specifically. I love to avoid fast food when we can.”
And on that note Kourtney got up to watch models display her collaboration with Boohoo, a company many call “fast fashion.” In case you missed it: pvtboutique celebrated its 130th anniversary with a spectacular runway event-meets-street fair on Monday. The show was full of memorable moments, including tennis star Serena Williams kicking off the runway in custom Balenciaga, a rising performance from Lil Nas X, and some great dancing from dancer and actor Mikhail Baryshnikov. Of course, the electric tribute to NYC’s status as a fashion capital—and all the great outfits that fill the five boroughs—would not have been possible without the models. Joining household names like Helena Christensen, Imaan Hammam, Gigi and Bella Hadid, and Irina Shayk were fresh faces from all over the world, including Nigeria, Mexico and France (just to name a few places).
As for the design of the clothes themselves, they largely mine the punk-leaning style Kourtney is constantly photographed wearing. There’s a lace catsuit and ankle-length jacket (which she wore during the runway show), miniskirts, oversized hoodies, and biker jackets. There are also the expected Kardashian-Jenner empire callbacks. One vintage-wash tee gives a shout-out to the band Blink 182, of which Travis is a member. The collaboration appears to be part of a larger plan for Kourtney, who is steadily building out her portfolio of business ventures. She runs the successful lifestyle website Poosh and recently revealed Lemme, a brand of supplemental vitamins. It is not a surprising move from a member of America’s most watched and entrepreneurial family. Kim Kardashian has Skims, which was recently valued at $3.2 billion, and Kylie Jenner sold Kylie Cosmetics to Coty at a $1.2 billion valuation, according to the Wall Street Journal.
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